Boost AI Visibility on Perplexity, ChatGPT & Google AI

If you’ve been wondering how to increase your AI visibility in Perplexity, ChatGPT, and Google AI Overviews, you’re not alone.

Over just one week, six CMOs I spoke to all asked the same thing: “What actually works to get seen in these AI-driven platforms?” Well — now we have data, and it’s juicy.

A recent analysis of 10 million citations (Aug 2024 – Jun 2025) by Profound’s research team shows that each AI platform favors very different content sources. That means your strategy can’t be one-size-fits-all — it has to be platform-specific.

To boost AI visibility:

• Perplexity: Post on Reddit, create YouTube Shorts, and engage in subreddit discussions.
  
• ChatGPT: Keep Wikipedia updated, get PR coverage in reputable publications, and maintain a Reddit presence.
  
• Google AI Overviews: Diversify with Reddit, YouTube, Quora, and LinkedIn content.

Perplexity: Reddit Rules the Game

Nearly 46.7% of Perplexity’s citations come from Reddit — that’s almost half of all references. YouTube is second at 13.9%.

Quick wins for Perplexity visibility:

• Show up in relevant subreddits (authentic engagement > self-promotion)
  
• Create short-form videos for YouTube Shorts
  
• Get your community manager involved in Reddit Q&A
  
• Try longer, podcast-style videos (5–15 min) for depth and context
  

Pro tip: Perplexity seems to reward fresh, highly engaged community content over polished but static assets.

ChatGPT: Wikipedia is King

You might expect ChatGPT to pull mostly from blogs, but Wikipedia dominates with 47.9% of citations. Reddit is next at 11.3%, with B2B SaaS marketers taking note of G2’s 6.7%. Traditional media (Forbes, Business Insider, TechRadar) each hover around 5–6%.

How to get noticed by ChatGPT:

• Keep your Wikipedia page updated and SEO-optimized
  
• Run PR outreach for features in high-authority publications
  
• Participate in relevant Reddit threads to maintain discoverability

Google AI Overviews: Balanced but Social-Heavy

Unlike the other two, Google AI Overviews spreads its love more evenly. The top four sources each have over 10% citation share:

• Reddit – 21%
  
• YouTube – 18.8%
  
• Quora – 14.3%
  
• LinkedIn – 13%

Action plan for Google AI visibility:

• Mix short- and long-form video content on YouTube
  
• Participate in Quora discussions with in-depth, expert answers
  
• Share thought leadership posts on LinkedIn

Key Takeaways for Marketers

If you want to dominate across Perplexity, ChatGPT, and Google AI Overviews, you can’t just “post everywhere” and hope it sticks. Instead:

1. Match your format to the platform’s citation bias
   
2. Maintain a presence on Reddit — it’s high-value across all three
   
3. Update and optimize authoritative pages like Wikipedia and G2
   
4. Blend video, community, and long-form content to cover multiple bases

Suggested Reads: 

• OpenAI Function Calling: o3 & o4-mini Cheat Sheet
• GTM Playbooks for Every Company Size

Conclusion

The rise of AI-driven search is happening now, and to succeed, you need to adjust your strategy to each platform’s specific citation practices. This approach will allow you to dominate the AI results rather than simply appearing in them. Explore more AI tools and strategies on TheAISurf.

FAQs

Q1: How do I know which AI platform to focus on first?

Start with the one your audience uses most. If you’re in B2B, ChatGPT and LinkedIn-heavy Google AI Overviews might bring faster ROI.

Q2: Does content quality or source matter more for AI citations?

Both. AI platforms tend to cite trusted domains with relevant, up-to-date content.

Q3: Is Reddit really that important for AI visibility?

Yes — it’s top three for all platforms, and #1 for Perplexity and Google AI Overviews.