Google Analytics AI Automation: Weekly Reports 

AI workflow at its best is Google Analytics AI Automation. In this blog, we’ll explore a practical use case that shows how to automate Google Analytics reporting using n8n, AI agents, and external APIs. 

You’ll see how businesses can level up their reporting processes with AI-powered workflow automation—and never miss a beat.

What Is This Google Analytics AI Automation Workflow?

This agentic AI automation turns a weekly reporting chore into an intelligent process. Here’s what it does, step by step:

Step 1: Weekly Trigger via Schedule Node

The n8n workflow gets going every Monday at 7 a.m., activated by a scheduled prompt.

Step 2: Fetch Google Analytics Data (Last 7 Days)

This example replaces “uses” with “leverages” and changes the position of “key metrics.”

• Page Views
  
• Sessions
  
• Users
  
• Sessions per User
  
• Average Session Duration
  
• Ecommerce Purchases
  
• Average Purchase Revenue
  
• Total Purchase Revenue

This is collected for the last 7 days.

Step 3: Pull Last Year’s Same Week Data

The Google Analytics AI Automation workflow automatically calculates the matching week from the previous year. Using a JavaScript code node, it dynamically sets:

• startDate: 7 days ago, same week, previous year
  
• endDate: Today, same day, previous year
  

Then it fetches the same analytics metrics for comparison.

Step 4: AI Summarization and Data Assignment

Two summarize nodes organize the data:

• Sum of total users, sessions, and purchases
  
• Average of sessions per user, duration, and revenue per purchase

The results are assigned and stored for both the current and previous year.

Step 5: AI-Powered Reporting with GPT

The workflow uses an AI assistant node (like OpenAI) to:

• Convert data into a clean HTML report
  
• Highlight the key insights in a short 3-sentence summary
  
• Format a table comparing current metrics vs. last year
  
• Calculate and display the percentage change for each metric

Step 6: Multi-Channel Report Delivery

Email Report

The final report is sent via SMTP email using a sleek HTML template. Subject line:

“Weekly Report: Google Analytics – Last 7 Days”

Telegram Notification

For teams on the go, a Telegram message is sent using the same content—but optimized for quick, readable delivery in plain text. The AI reformats the email content for Telegram clarity.

*Note: For the JSON template, please contact us and provide the blog URL.

Workflow Diagram: AI Agentic Workflow in Action

This Google Analytics AI Automation use case represents a multi-agentic workflow pattern, where:

• One agent pulls analytics data
  
• Another agent processes and summarizes it
  
• A third agent generates the report
  
• A fourth delivers it across channels

Think of it as a smart reporting team working behind the scenes—no manual labor required.

Benefits of AI Workflow Automation for Google Analytics

Save Time Every Week

No more downloading data, formatting spreadsheets, or writing summaries. Your weekly reporting becomes truly autonomous.

Make Smarter Decisions

Clear comparisons to last year help you instantly gauge performance shifts. 

Reduce Human Error

AI agents don’t get distracted or forget steps. Your reports are accurate, timely, and consistently formatted.

Google Analytics AI Automation Workflow Template

To recreate this AI agentic automation with n8n, ensure you have:

• Google Analytics GA4 API access
  
• OpenAI or similar AI API
  
• SMTP credentials for sending email
  
• Telegram bot credentials (optional)

You can use tools like n8n Cloud, self-hosted n8n, or even integrate this into a broader automation platform.

Related Use Case Ideas

If you liked this use case, here are a few other workflows you can build next:

• Daily website performance summary with AI insights
  
• Lead scoring from CRM data + AI-based prioritization
  
• Customer feedback summarization and sentiment analysis
  
• E-commerce purchase trend reporting

Explore More:

• AI Workflow Automation and Its Business Impact
• Build Your Own AI-Powered Image Search with Workflow Automation

Final Thoughts: AI Agents Make Reporting Intelligent

It’s about transforming your reporting into an intelligent, autonomous process that delivers better insight, faster reactions, and improved decision-making across your organization.

At TheAISurf, we’re dedicated to helping you unlock this next level of business efficiency using AI workflow automation. Want to set this up or explore similar ideas like Google Analytics AI Automation? Dive deeper into our library of AI workflows and guides.

FAQ

How does this AI agentic workflow work?

It uses multiple AI nodes inside an n8n automation, connected with conditional logic and smart summarization tools. The flow is triggered weekly, fetches analytics, compares year-over-year data, summarizes it, and sends the report.

Is this use case suitable for small businesses?

Absolutely. Even small teams can benefit from smart weekly reporting, especially if you want consistent tracking of site growth and marketing performance.

Can I change the delivery method?

Yes. This Google Analytics AI Automation workflow is flexible. You could send it via Slack, WhatsApp, Notion, or even post to a dashboard.

Do I need to know how to code?

Nope. The workflow is built using no-code tools like n8n. While there’s some optional JavaScript for date calculations, the rest is drag, drop, and connect.