Best Advocacy Software of 2026

In the world of nonprofit organizations, advocacy software has become essential for mobilizing supporters and driving impactful campaigns. These tools help organizations streamline their efforts and enhance engagement.

Advocacy software enables nonprofits to manage their campaigns effectively.

Advocacy software refers to digital tools that assist organizations in mobilizing supporters, managing campaigns, and tracking engagement.

Benefits of Using Advocacy Software

Advocacy software provides nonprofits with the ability to optimize their outreach efforts, manage relationships with supporters, and analyze the effectiveness of their campaigns. By utilizing these tools, organizations can increase engagement, streamline communication, and ultimately drive more successful advocacy initiatives.

How We Picked These Tools

• Comprehensive feature set tailored for nonprofit needs
• User-friendliness and ease of implementation
• Integration capabilities with existing systems
• Strong customer support and resources
• Value for money and competitive pricing
• Positive user feedback and case studies

Top Tools (Ranked)

Bloomerang

Bloomerang’s giving platform helps fundraisers save more time, raise more funds, and do more good.
What it is: A comprehensive fundraising and advocacy management software designed for nonprofits.
Standout features:

• Advocate Management
• Campaign Management
• Generative AI
• Engagement Tracking

Pricing:
Best for: Nonprofits looking to enhance their fundraising and advocacy efforts.
Pros:

• User-friendly interface
• Strong donor management capabilities

Cons:

• Limited customization options
• Higher pricing tier for advanced features

eWay-CRM

The best CRM for advocates. Manage Contacts, Projects & Timesheets — all right inside your Outlook and Teams.
What it is: A CRM solution that integrates seamlessly with Microsoft tools for effective advocacy management.
Standout features:

• AI Copilot
• Forms Management
• Event Triggered Actions
• Customer Advocacy

Pricing:
Best for: Organizations that rely on Microsoft ecosystems for their operations.
Pros:

• Easy integration with Outlook
• Comprehensive project management tools

Cons:

• Steeper learning curve
• Less focus on fundraising features

Influitive

Influitive is a full-stack customer marketing platform that combines segmentation and engagement mechanics to mobilize customers.
What it is: A platform designed to enhance customer engagement and advocacy through targeted marketing.
Standout features:

• Engagement Tracking
• Campaign Management
• Generative AI
• Nonprofit Advocacy

Pricing:
Best for: Organizations needing a robust customer engagement strategy.
Pros:

• Powerful analytics tools
• Effective campaign management

Cons:

• Can be overwhelming for small teams
• Pricing may be high for smaller nonprofits

CallHub

Mobilize supporters with phone banking, P2P texting, patch-through calling, relational organizing, and AI-powered sentiment analysis.
What it is: A communication platform specifically designed for grassroots mobilization.
Standout features:

• Phone banking
• P2P texting
• AI-powered sentiment analysis
• Engagement Tracking

Pricing:
Best for: Grassroots organizations looking to enhance direct communication with supporters.
Pros:

• Effective for mobilizing large groups
• User-friendly interface

Cons:

• Costs can escalate with high usage
• Limited features on lower pricing tiers

InviteReferrals

InviteReferrals is Easy to Setup Advocacy Marketing Software to setup Advocacy program like Refer a friend, Tell a friend, Refer & Earn.
What it is: A platform focused on creating referral and advocacy programs with ease.
Standout features:

• Advocate Management
• Campaign Management
• Forms Management
• Generative AI

Pricing:
Best for: Organizations looking to implement referral marketing strategies.
Pros:

• Simplicity of setup
• Effective referral tracking

Cons:

• Limited advanced features
• Not suitable for complex campaigns

Remaining Tools

VoterVoice

Take action on the legislation and regulations that matter to you.
What it is: A platform designed for civic engagement and legislative advocacy.
Standout features:

• Event Triggered Actions
• Engagement Tracking
• Forms Management
• Customer Advocacy

Pricing:
Best for: Advocacy groups focused on legislation.
Pros:

• Strong legislative tracking tools
• User-friendly interface

Cons:

• Limited for fundraising
• Can be complex for new users

Bonterra EveryAction

Move supporters to action both online and offline with Bonterra EveryAction’s industry-leading advocacy solutions on a unified CRM.
What it is: A unified platform that supports both advocacy and fundraising efforts.
Standout features:

• Advocate Management
• Campaign Management
• Engagement Tracking
• Generative AI

Pricing:
Best for: Organizations needing comprehensive advocacy and fundraising tools.
Pros:

• Integrated CRM capabilities
• Effective at mobilizing supporters

Cons:

• Higher cost for nonprofits on a budget
• Steeper learning curve

Salsa Engage

Bonterra Salsa’s platform includes marketing automation, fundraising, and donor management.
What it is: A versatile tool designed for marketing and advocacy.
Standout features:

• Campaign Management
• Advocate Management
• Engagement Tracking
• Generative AI

Pricing:
Best for: Nonprofits looking for an all-in-one solution.
Pros:

• Wide range of features
• Strong donor management tools

Cons:

• Complex interface
• Can be expensive for small organizations

Comparison Table

Tool	Key Use Case	Starts At	Free Plan	Standout Feature
Bloomerang	Fundraising and advocacy	Varies	No	Advocate Management
eWay-CRM	CRM for advocates	Varies	No	Integration with Microsoft
Influitive	Customer engagement	Varies	No	Robust analytics
CallHub	Grassroots mobilization	Varies	No	Phone banking
InviteReferrals	Referral marketing	Varies	No	Simplicity of setup
VoterVoice	Civic engagement	Varies	No	Legislative tracking
Bonterra EveryAction	Advocacy and fundraising	Varies	No	Unified platform
Salsa Engage	Marketing automation	Varies	No	All-in-one solution

How to Choose the Right Advocacy Software

• Assess your organization’s specific needs and goals.
• Consider the ease of integration with existing systems.
• Evaluate the cost relative to your budget.
• Review the available features and capabilities.
• Check for customer support and training options.
• Look for user community and resources for learning.

FAQs

What is advocacy software?
Advocacy software refers to tools that help organizations manage campaigns, engage supporters, and track advocacy efforts efficiently.

Free vs. paid tools?
Free tools often have limited features, while paid tools typically offer more robust functionalities, better support, and advanced integrations.

How to choose the right one?
Identify your specific needs, assess features, and consider your budget and integration requirements before making a decision.

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Summary

Advocacy software plays a crucial role in helping nonprofits mobilize support and drive change. By choosing the right tools, organizations can enhance their outreach and campaign effectiveness. Evaluate your needs and explore the options to find the best fit.

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