How to Write LinkedIn Content That Converts

Many founders and entrepreneurs have the expertise but lack the visibility on LinkedIn to showcase their skills and attract opportunities. A common issue is that while their knowledge is strong, their presence on the platform is virtually nonexistent.

Here’s how a 7-figure tech company solved this issue:

• 10,000+ new followers
• Over 2 million impressions in just 4 months
• 2,000+ company followers
• Multiple viral posts
• Inbound leads and new business opportunities

The key to this success wasn’t spending hours on LinkedIn; it was implementing a system that works effortlessly to boost presence.

The Problem: Lack of Direction and Visibility

When the company reached out, the pain points were evident:

• “We don’t know what to post.”
• “We don’t have time for LinkedIn.”
• “ChatGPT doesn’t align with our brand voice.”

These are common blockers preventing many companies from growing their LinkedIn presence. It’s not about lacking expertise—it’s about not knowing how to communicate it effectively to the right audience.

The Solution: A Done-for-You Content System

A done-for-you branded content system was implemented. Here’s how the process worked:

1. Brand Definition: One session was used to define the brand and core messaging.
2. Profile Overhaul: The company’s profile, including messaging and visuals, was reworked to attract the right audience.
3. Branded Content: Consistent branded content was posted to engage the ideal audience and attract relevant followers.

The Results: Real Outcomes That Speak for Themselves

In just 4 months, the company saw remarkable results:

• 2M+ impressions
• 10K+ new followers
• 2K+ company followers
• Multiple viral posts
• Inbound leads and new business opportunities

This success was driven by the system, not by the company having to “do LinkedIn” themselves.

How This Framework Can Work for Your Company

If your company is struggling with visibility on LinkedIn, here’s the solution:

There are 3 done-for-you content spots open this month.

The Content Framework That Drives Conversions

This is the proven framework for creating LinkedIn content that converts:

1. Social Proof Hook: Start with a result that resonates with the Ideal Client Profile (ICP). This builds trust and shows the ability to deliver outcomes.
2. ICP Snapshot + Gap: Briefly describe the company and what they were missing. Demonstrate empathy for their situation.
3. Dream Outcome: Highlight what the company aimed to achieve, speaking to high-intent goals that resonate at the decision-making stage.
4. Pain Points: Acknowledge the real blockers the ICP faces. Using their own language helps make the content relatable.
5. Solution: Present the offer in a few simple steps, making it easy to understand and implement.
6. Tangible Results: Share measurable outcomes that reflect return on investment (ROI) and buyer intent.
7. Perspective Shift: Help the ICP see the bigger picture and understand what’s holding them back. Reframe the problem to create clarity and momentum.
8. Call to Action + Urgency: Offer the next step and encourage action now by creating a sense of urgency.
9. Power Ending: Finish with a confident reminder of the possibilities if action is taken.

Why This Post Works

This isn’t just a success story—it’s a bottom-of-the-funnel (BOFU) post designed to convert those who already know they have a problem and are just looking for the right solution.

It’s not about educating or inspiring—it’s about conversion.

This framework is designed to:

• Meet the ICP where they are in their decision-making process
• Move them from awareness to action

It’s not about reaching everyone—it’s about deepening the connection with the people already considering the offer.