Predict AI is an artificial intelligence tool designed to simulate consumer attention and reactions to marketing materials. Developed by Neurons, a prominent company specializing in consumer neuroscience and applied artificial intelligence, Predict AI utilizes eye tracking data and brain responses from studies conducted with major brands to construct dependable models that predict consumer behavior rapidly. This tool can aid marketers in enhancing creatives and assets, increasing conversions and engagement, and evaluating performance against industry benchmarks.
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Predict AI leverages neuroscience and AI to simulate consumer reactions, helping marketers optimize creatives and boost engagement. It offers reliable behavior predictions backed by eye-tracking data, though some users desire deeper integration with existing marketing platforms.